Wilkes-Barre, PA — June 4, 2025 — Kallisti Publishing Inc. is proud to announce an exclusive print distribution agreement with QFORD, located at 1/11a Rajendra Nagar Sector‑5, Ghaziabad (U.P.), India, to bring the English-language edition of The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz and His Energy Drink Empire by Wolfgang Fürweger to readers across India.
Under the terms of the agreement, QFORD will print, sell, and distribute the paperback edition of The Red Bull Storythroughout India. The deal covers the print edition only, with Kallisti Publishing retaining full copyright and intellectual property rights.
“This partnership is part of our mission to bring powerful entrepreneurial stories to readers around the world,” said Anthony Raymond, Publisher of Kallisti Publishing Inc. “The Red Bull Story is more than a biography—it’s a blueprint for brand creation, bold thinking, and market disruption. We’re excited to work with QFORD to make this global business story available to Indian readers in high-quality local print.”
Originally written in German by Austrian journalist Wolfgang Fürweger and published in English by Kallisti Publishing, The Red Bull Story traces the extraordinary rise of Dietrich Mateschitz and the creation of the world’s most iconic energy drink empire. It explores how a quiet, driven marketer transformed an obscure Thai tonic into an international powerhouse—and reshaped global consumer culture in the process.
With this new partnership, Kallisti Publishing and QFORD will make the book more accessible and affordable to India’s growing base of entrepreneurs, marketers, business students, and brand builders.
For more information, visit https://TheRedBullStory.com.
About Kallisti Publishing Inc.
Founded in 2000, Kallisti Publishing Inc. is an independent publisher based in Wilkes-Barre, Pennsylvania. Known for its inspiring personal development and business titles, the company publishes books that expand the mind, generate ideas, and grow profits. Its catalog includes works on wealth creation, self-mastery, entrepreneurial strategy, and real-world success.
About QFORD
QFORD is an emerging leader in India’s educational and business publishing sector, with a commitment to distributing transformative ideas and global thought leadership to Indian audiences.
